Challenge
Katoomba is a breathtaking destination known for its natural beauty and cultural significance. However, the existing website didn’t reflect this charm. It lacked engaging visuals, intuitive navigation, and a clear user journey. The brief was simple: create a modern, responsive website that inspires visitors to explore Katoomba and plan their trips with ease.

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My Role
I led the design and development process as a UI/UX designer and web developer, handling everything from research to coding. My job was to make the site visually compelling, functional, and user-focused.

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Approach
I started by understanding the target audience: adventure seekers and cultural enthusiasts. Research showed users wanted quick access to activities, planning tools, and insider tips. With this in mind, I focused on simplicity and storytelling.

The design needed to convey the magic of Katoomba. I created wireframes that highlighted stunning visuals and user-friendly layouts. Key sections like “Top Activities” and “Why Visit Katoomba” were crafted to inform and inspire action.

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What I Built

• Hero Section: A bold introduction featuring vibrant imagery, a catchy headline, and clear CTAs like "Explore Katoomba" to draw users in.
• Experience Summer in Katoomba: A two-column layout showcasing seasonal activities with engaging copy and a strong visual.
• Top Activities Carousel: A sliding feature to highlight must-see attractions like the Three Sisters and Scenic World, with "See More" buttons for deeper exploration.
• FAQ Accordion: A clean, interactive way to address user questions in the "Why Visit Katoomba" section.
• Responsive Design: The site adapts seamlessly to mobile and desktop devices, ensuring a smooth experience for all users.

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Outcome
The redesigned site transformed how Katoomba connects with visitors:

• Improved Engagement: Stunning visuals and intuitive navigation captivate users.
• Action-Oriented Design: Clear CTAs make planning trips effortless.
• Responsive and Accessible: The site performs beautifully across all devices and meets accessibility standards.

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Tools & Skills

• Design: Wireframing, typography, colour harmony.
• Development: HTML5, CSS3, JavaScript.
• Problem Solving: Translating user needs into simple, functional designs.

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Reflection
This project reinforced the value of storytelling in design. By focusing on the user journey, I was able to create a website that not only informs but inspires. Katoomba’s story now has a digital home that does it justice.

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