Project Overview

Creating a website for Indra-Kaye’s yoga business was a rewarding project that focused on translating her personal journey into a digital experience. The goal was to design an earthy, minimalist website that reflects her brand’s values of wellness, balance, and personal growth while providing a user-friendly platform for clients to explore her offerings.

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Objectives

• Design a clean and minimalist website that embodies Indra-Kaye’s unique story and yoga philosophy.
• Incorporate an earthy and welcoming aesthetic to resonate with her target audience.
• Ensure the website is easy to navigate, mobile-friendly, and optimized for client engagement.

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Scope of Work

• Website wireframing and prototyping.
• Selection of color palettes, typography, and imagery aligned with her brand.
• Crafting engaging copy that reflects Indra-Kaye’s voice and values.
• Developing a responsive website with key features, including class schedules, testimonials, and a contact form.

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The Challenges

The primary challenge was capturing the essence of Indra-Kaye’s personal journey while maintaining a minimalist design. It was crucial to balance simplicity with warmth, ensuring the site felt inviting yet professional. Another challenge was creating content that authentically represented her story and vision while meeting the needs of her audience.

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How I Overcame the Challenges

I began by conducting collaborative feedback sessions with Indra-Kaye to deeply understand her journey and brand vision. Using this insight, I crafted a warm, earthy design with carefully chosen color palettes and typography that reflected her values. Content was developed to be engaging, authentic, and aligned with her story, ensuring every element of the website felt uniquely hers. User testing provided insights that helped refine the design for a seamless experience.

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