Project Overview:

Jo Davis, a professional life coach, approached me to create a brand identity that reflected her approachable yet professional personality. The goal was to establish a cohesive visual identity that resonated with her target audience—individuals seeking clarity, motivation, and growth in their personal and professional lives.

Objectives:

1. Develop a memorable and professional brand identity.
2. Create a logo that embodies clarity, empowerment, and trust.
3. Design a color palette and typography system that communicates warmth and professionalism.
4. Provide branding guidelines for consistent use across digital and print platforms.

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Scope of Work:

• Brand discovery and strategy sessions.
• Logo design with variations for different applications.
• Creation of a comprehensive brand style guide, including colors, typography, and imagery usage.
• Business card and social media template designs.

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The Challenges

The main challenge was translating Jo’s multifaceted personality—approachable yet authoritative—into a brand identity. Additionally, she needed a brand that appealed to a diverse audience without leaning too heavily into corporate or casual aesthetics.

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How I Overcame the Challenges

Through in-depth discovery sessions, I gained a clear understanding of Jo’s values, target audience, and vision. I used mood boards and iterative design processes to ensure alignment at every step. By balancing soft, inviting colors with clean, bold typography, I created a brand identity that felt both warm and professional. Feedback sessions with Jo ensured the final result matched her expectations perfectly.

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